Amir Ashkenazi, CEO of Uncommon, believes he has built a better recruitment system

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Amir Ashkenazi feels he has a better way of recruiting. (Pixabay)

Delivering a recruitment system like no other, at a time when the job market is booming, is the aim of Uncommon CEO Amir Ashkenazi.

Ashkenazi’s system, which went live in February, uses AI, like many others do. But Ashkenazi says it is the only one that provides a detailed comparison of a candidates’ capabilities with the position’s requirements. Pricing is also first of its kind, he said. Recruiters are only charged when a fully qualified candidate applies for a specified open position and can challenge irrelevant resumes for a refund.

“We make it really simple for companies to connect only with candidates that are interested and qualified,” Ashkenazi told FierceCEO.

The way the Uncommon system works is recruiters list positions on its website and give information about the position, and AI sources and screens candidates, with the appropriate ones forwarded to the recruiter.

“Technically it was a lot more challenging than we initially thought, and that is why it took us 3 years to get here,” Ashkenazi said.

If it works as planned, HR staff will have to spend a lot less time wading through reams of resumes in search of the right fit.

“Finding the right talent is one of the most difficult things a CEO experiences,” Ashkenazi said. “I experienced it myself.”

Uncommon is Ashkenazi’s latest startup, and he and partner Teg Grenager, who is Uncommon’s president, have done very well with their predecessor companies. The duo previously worked together to start programmatic video advertising startup Adap.tv, which was acquired by AOL for $405 million, AOL’s largest acquisition at the time. Founded in 2006, Adap.tv attracted a total of $48.5 million in venture capital from Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital, Forbes reported.

Ashkenazi also founded Shopping.com, which was acquired by eBay for $634 million.

But Uncommon is not being financed by the partners; it has venture capital funding, the amount of which Ashkenazi would not disclose.

His reason for not putting some of his own money into the venture? “I’m an entrepreneur, not an investor,” Ashkenazi said.

And how will he get the word out about the new system? The staffing industry “is a very connected community and we know this is the right product at the right time,” Ashkenazi said.

Fast Five with Amir Ashkenazi

When did you know you wanted to be a CEO?

I always knew I wanted to be an entrepreneur and being a CEO is an extension of entrepreneurship.

What is a chief trait of a good leader?

Honesty. Leadership is built on communication and honest communication builds trust.

What's the key to finding new opportunities for revenue?

You have to be different, not better.

How do you motivate employees?

Give them a message they can connect to.

How important is company culture to your business?

Often culture is used in the wrong way. To me, what’s more important are values and character.

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