Small businesses see sales surge on biggest Amazon ‘Prime Day’ ever building
The sales results from Amazon Prime Day, July 11, have come in. (Robert Scoble / CC BY 2.0)

Seattle-based “etailer” Amazon claims that sales on its Prime Day on July 11—a promotion for the site’s members-only delivery, early access, and rewards program—surpassed receipts on Black Friday and Cyber Monday. That made the otherwise unremarkable summer Tuesday the biggest day ever for device sales globally in Amazon history.

Purchases during Prime Day 2017—the second annual global “sales holiday” hosted by the website—grew by more than 60%, compared to the same 30 hours last year, the company announced on July 12; and the company notes that sales growth by small businesses and entrepreneurs was even higher.

“We’re absolutely thrilled—our daily sales increased by over 500 times on Prime Day. Within the first six hours, Furbo Dog Camera shot up to the number-one bestseller in four categories, including the highly competitive pet supplies and home monitor category,” said, Chief Entrepreneur Office Victor Chang, Furbo Dog Camera, Bellevue, Washington.

“Prime Day was a huge success for us. We had a massive lift in sales last night compared to an average Monday night, and our deal sold out almost as soon as it went live. The level of demand far surpassed our expectations,” said Caron Proschan, founder and CEO of Simply Gum of, New York City.

“So far, this year’s Prime Day sales increased 350% from last year’s. Getting the opportunity to offer lightning deals as a Handmade at Amazon artisan has been a boom to my business,” said Marcia Ricchiuti, designer and owner at Kahili Creations in Pahoa, Hawaii.

"After yesterday's results, we'll definitely be doing this again," Greg Greeley, vice president of Amazon Prime Worldwide, commented in a corporate statement.

“Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014," Greeley elaborated.

And Piper Jaffray analyst Gene Munster said in a note on Wednesday that the 60% rise in sales easily beat his prediction of a 37% increase from last year, with an estimated 54.4 million total unit sales worldwide, reported business news outlet CNET.

"Prime Day is now solidified as an annual shopping holiday," Munster commented.

Other retailers competed with the Prime Day hoopla, with somewhat lesser results. Bentonville, Arkansas-based Walmart offered free shipping with no minimum purchase all week on, but declined to provide specifics on how its sales stacked up.

I can tell you millions of customers have been saving all month long on Walmart com," a Walmart representative said in an email to CNET. "Yesterday was no exception."