When your business plateaus, look to new frontiers
When businesses are working in particularly saturated markets, it’s hard to stop fighting for scraps and look outside of the current model. But experts say that’s exactly how businesses like Square and Salesforce.com were able to work their way back to an upward trend. Looking to different strategic groups within the same industry, taking a closer look at the chain of buyers and examining complementary products or services are just a few of the strategies companies should apply when they plateau. (Entrepreneur)
Lululemon focuses on Alibaba relationship, not threat from Amazon
High-end athletic retailer Lululemon isn’t intimidated by rumors that Amazon is looking to launch its own athletic brand. Laurent Potdevin, CEO of the Canadian brand, said Amazon isn’t a direct threat because commodity products are where Amazon truly thrives. In fact, Lululemon has focused its attention on a different ecommerce site: Alibaba. Potdevin said Alibaba provides rich data without an environment where brands are forced to compete against one another. (CNBC)
