It’s not for those who need instant gratification, but it could be a new breakthrough concept in retailing. On Oct. 3, Nordstrom just announced, the company will open a 3,000-square-foot shop called Nordstrom Local in West Hollywood, California, that will offer one-of-a-kind inventory that customers can sample and try on—but they won’t be able to take it home.
Instead, a crew of personal stylists will offer to transfer merchandise in for customers from the retail chain’s other, larger stores and will offer a suite of support services, including Buy Online, Pick-Up In-Store or Curbside (available same-day), Alterations & Tailoring, Trunk Club services, manicure appointments and more. Customers also will be able to make returns at Nordstrom Local from Nordstrom stores, Nordstrom.com and Trunk Club.
"As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience," said Shea Jensen, Nordstrom SVP of Customer Experience, who led the Nordstrom Local initiative, in a company release. "Finding new ways to engage with customers on their terms is more important to us now than ever."
Nordstrom Local will offer one styling suite and eight dressing rooms. In addition, there is a a central meeting space where customers can discuss their needs with personal stylists over a glass of beer or wine.
For those who want a pampered shopping experience and don’t care if they carry their purchases home immediately, this could go over well. We’re already thinking about the “purchase parties” that could be hosted at a store of this type.